Why Does Your Company Need Local SEO Marketing?
Is your company optimized for local search engine marketing? If not, and you’re asking the question “Why is this important? How does it affect me?” Then the following reasons will help explain the importance of SEO especially for local businesses.
You might not think about it much – but over the past decade all types of mobile devices such as smartphones and tablets have been creating an interweaved bond with the internet – and it’s here to stay.
Go out to any place, restaurant, the pub or just the shops and you'll see, not one or two individuals but, numerous numbers of people using their smartphones for a wide range of stuff.
People no longer need to wait until they get home or to work to use the internet, instead, they are jumping online using their phones from wherever they are.
Meaning if you’re not optimized for “local business” online you’ll be missing out on a large portion of potential customers.
Customers Depend On Their Phone For Solutions
“Local Search” is the term that refers to the way the search engine’s now operate. Search engines through using IP addresses, GPS and satellites can monitor you (and your mobile device) to particular places which they in turn use to supply you with a more “valuable experience” when you go online to perform an internet search.
What does a “valuable experience” mean?
Let’s imagine you’re visiting friends out of town for a couple of days. One of the nights you’re at their place by yourself and you start getting hungry for Thai food… You don’t have any ingredients, and you’re not up for cooking dinner in someone else’s house.
What do you do? You’ll pull out your phone and do a quick Google search “Thai Food” Or “Thai food delivery”. Now by using your GPS location the search engine will show you the all the Thai restaurants near you.
If you’re a local Thai restaurant you’d want your restaurant to show up first for that search right? Because the first organic results gets about 40-50% of the people that search that term.
We can help put your business where all those people hungry for your product or service are.
How’s Your Site’s Mobile Responsiveness & Page Load Speeds & Why Should YOU Care?
The latest statistic shows that more people are searching from their mobile devices, compared to using their desktop computers, in fact the latest figure is about 65-70% of all searches performed are from mobile devices.
If you have a business website and it’s not mobile friendly – that ain’t smart, Google is actually penalizing sites that aren’t mobile-friendly and stopping them from ranking in the search results.
If you’re a local business with a website it’s even more vital that your site is mobile optimized as your local search rankings on mobile devices can make or break your business by the amount of new customers coming into your site.
Page load speeds are another major factor you should consider fixing if your site is not up to standard. Not only will Google’s algorithm favour your site if it loads quickly, research shows that your conversions decrease, the lower your page speeds are. If you have a site that takes more than a couple of seconds to load, half the users are likely to give up on your site and move on to the next.